Tropical storm Harvey has been a devastating force in Texas. In fact, the catastrophic weather event has dumped over 50 inches of rain, which is a record from a tropical cyclone in the continental United States. Furthermore, there are 58 counties under Texas disaster declaration, approximately 30,000 people will need temporary shelter and an estimated 450,000 victims will seek FEMA disaster assistance.
In order to assist the victims of Harvey, the NALA, a boutique marketing agency headquartered in Ventura, CA, is doing its part to collect brand new shoes on behalf of its charity partner Soles4Souls to help those in need. Soles4Souls has had responses from retailers and manufacturers donating brand new shoes, clothing, diapers, socks, underwear and blankets and they have already sent six truckloads of product to affected areas.